February is where motivation fades and real life starts to kick in, but it’s also where real change begins. Instead of quitting, this is your chance to adjust, simplify, and build habits that actually fit your life. Consistency over perfection is what carries you forward when the New Year hype wears off.
Hey Healthi friends, Coach Brianna here!
Every year, it happens right around the same time.
The excitement of January has worn off. The days are still cold and dark. Progress feels slower than expected. And suddenly, the goals that felt so motivating just a few weeks ago start to feel… heavy. In fact, every year sometime in mid-February, we hit what’s often referred to as “Quitters Day”—the point when most people quietly give up on their New Year’s goals. They buy fewer healthy foods, the crowds at the gym start to thin out, and those healthier intentions set at the beginning of the year slowly fade into the background.
January runs on motivation.
February runs on reality.
By now, routines feel repetitive. The scale might not be moving the way you hoped. Life has fully resumed, and willpower alone isn’t enough to carry you through.
My dear Healthi family—this year, we will not be participating in Quitters Day.
Instead of giving up, we’re making the tweaks necessary to stay consistent for the long haul and actually make progress this year. Rather than clinging to strict rules that feel impossible to maintain, we’re adjusting them to be more sustainable and far less restrictive.
For example:
We want our health goals to fit into the rest of our lives and not feel like our entire lives have to fit around our health goals. That’s a surefire way to hit burnout fast.
We’re also focusing on 80–90% consistency, not perfection. When we start the year off strong, it often means we’re hitting every goal, every day. That works… until the first day we break the streak. And when that happens, many people go from “all” to “nothing.”
Aiming for 80–90% consistency allows room for real life. It lets us handle imperfect days with grace and compassion while still making meaningful progress—without losing momentum over a single slip.
Lastly, we’re letting February be February. It’s cold. Hibernation mode is real. This is a time to focus on treating your body well, getting adequate sleep (which is essential for weight loss), and choosing warm, nourishing meals that leave you feeling satisfied and comforted from the inside out.
February isn’t the end of your goals, it’s the moment they stop being exciting and start becoming sustainable.
Most people quit here.
We’re choosing to adjust.
We’re choosing consistency.
We’re choosing progress that lasts.
This isn’t the month to give up, it’s the month to dig in, simplify, and keep going. And together, we’re proving that lasting change doesn’t come from being perfect. It comes from showing up, even when it’s hard.
January 30, 2026
